Dental Rank vs Digital Smiles:

Which is right for your practice?

If you’re comparing options, you’re doing the right thing. This page is a side-by-side comparison using
publicly available information. Where something isn’t clearly published, we mark it as “Not stated”.

Compare at a Glance

Scroll to the left to see comparison details —->

Feature

Digital Smiles

Dental-only

Dental-only

AHPRA & ADA referenced

Not stated

Australia + Philippines

Australia

Senior-led

Not stated

Monthly

Not stated

Weekly

Not stated

Month-to-month

No contracts

Yes

Yes
(AI receptionist only)

$$

$
(AI dental receptionist)

Yes, with performance metrics

No

Public
(Josh White)

Public
(Erin McNab)

1-2 weeks

Not stated

< 24 Hours

Not stated

What you get with Dental Rank

Transparent reporting

You can see what’s happening and why through a live dashboard — not just a monthly summary.

Consistent optimisation cadence

Campaigns and SEO are reviewed on a weekly basis to maintain performance and identify opportunities early.

You own your assets

Your ad accounts, website, analytics, and data remain yours — not locked into an agency-controlled system.

Clear escalation paths

You know who to contact, how to reach them, and what response timeframe to expect (< 24 Hours).

Compliance-aware marketing

Campaigns and content are built with Australian healthcare advertising considerations in mind, including AHPRA and ADA guidance.

Structured onboarding

A defined onboarding process (typically 1-2 weeks) with clear milestones, ownership, and a predictable launch plan.

Reasons you might choose Digital Smiles

You may prefer Digital Smiles if:

Why practices switch marketing providers

Many practices review their marketing setup after experiencing:

If you’ve experienced any of the above, it’s worth reviewing how your current provider operates before renewing or committing further.

Recommendation by Practice Type

If you’re a newer practice

Choose the partner that can set up strong foundations quickly, including tracking, website performance, and patient enquiry flow.

If you’re in growth mode

Choose a provider with consistent optimisation and clear reporting so you can scale what’s already working.

If you’re multi-chair or multi-location

Choose a partner that can manage complexity, including attribution, governance, and consistent brand control across locations.

Before you decide

Before committing to any provider, it’s worth understanding:

A short review can often clarify what to prioritise next, regardless of which provider you choose.

Want an objective view of what’s currently working and what isn’t?

We’ll review your current setup and show you where opportunities exist to attract more patients.

No obligation. No pressure.

Testimonials

What our awesome
customers say

Ready to get started?

Let’s chat about your goals and map out the right marketing strategy for your practice.