our servicesWhat we offer to our dental clients

“If you value attention to detail as much as we do, you’ll love the way we work.”

Nicholas Dogulin

Founder, Dental Rank

What you need to know

  • Everything we do is about creating a steady stream of new patients for our dental clients
  • You can use one, all or any combination of our services
  • We’re about results, not outsized promises — see our case study
  • We only work with one practice per suburb
Website Development, Dental PPC and SEO

The funnel

Thanks to the metrics you only get with online marketing, what we do is more science than art.

  • 1


    To grow your practice, you need to build a funnel — collecting prospective patients at the top (with paid online advertising or social media) and sending them to a website that works (with paid advertising, organic traffic and social media).

  • 2


    We can measure the effectiveness of every step in the process — who sees your ads, who clicks on them and who books an appointment (even if they call instead of email).

  • 3


    We use the data we collect to optimise every step on an ongoing basis. The process never ends; it just gets better (unless you decide you’ve got enough patients).


Pinpoint Patient Acquisition™

You need to be in front of the right patients, in the right location, at the right time. Our Pinpoint Patient Acquisition™ process makes sure that’s precisely what’s happening.

We’ll work with you to develop a long term strategy with the right mix of campaigns to reach your ideal patients. You’ll find we don’t leave any stone unturned.

That might mean:

  1. 1Pay-per-click (PPC) advertising: targeting potential patients with ads when they search on Google and other search engines, or on sites where they’re doing research.
  2. 2Social media marketing and management: rather than waiting until potential patients are searching, we reach them in their social networks and get them thinking about their dental health. Instead of being reactive to what they’re doing, we’re prompting patients to take action.
  • We can run ad campaigns on social networks like Facebook, Instagram and YouTube.
  • We can set up or manage your Facebook page and other social networks.

Dentists are often amazed how quickly we can bring in appointments. That’s the benefit of working with specialists.

You’ll have access to:

  • Our world-class dashboard that shows you, in real time, exactly what your campaigns are doing and achieving.
  • An account manager who will keep you informed of every detail, every step of the way.

Dental practice website development

Whether your patients arrive at your website via our Pinpoint Patient Acquisition™ process or by referral, makes no difference to what happens next:

  1. 1They have been trained by major sites (and perhaps your competition) to have high expectations.
  2. 2They are looking to be convinced by your design, copywriting and user experience:
  • Is it easy to see what you do and where you are?
  • Is it easy to contact you?
  • Do you look professional?
  1. 3You could lose them in less than three seconds (research shows that’s all it takes for people to click away).

For new patients, your website could be the first thing they see of you. To those potential patients, your website represents all the information they have to make decision.

Your site has to be perfect. It has to be honed to convert browsers into patients. So it should be built by someone who knows how to do that.

Dentists appreciate that we already know from our research and experience what convinces patients on a dental website. As every dental practice is unique, we collect specific details from every practice we work with to be able to perfect their online marketing together. However, the overall process is much smoother and more rewarding for you when working with an agency, like us, who specialises in the field of dental marketing.

Search Engine Optimisation (SEO)

Can your website attract an increasing number of visitors and turn them into patients? 93% of online experiences begin with a search engine. That is why we use SEO to make sure your dental practice is at the top of the results pages any time your target audience searches a topic, such as “dental procedures” or “dental services”.

Don’t risk losing potential patients to competitors because of poor search engine ranking. Hubspot reports that 75% of users never crawl past the first page of search results. With Dental Rank’s approach to ranking, the sky is the limit. Tell us how high you want to go – and we can make it happen.

The Dental Rank team will:

  • Work with you to create a brief on your ideal client/patient: We pinpoint your potential patients based on location, interests, demographics and other relevant factors.
  • Tailor acquisition strategies to attract them to your site via Google: We analyse and anticipate their search and browsing behaviour to deliver your website to their fingertips.
  • Guide you through the process on a world-class dashboard: We keep you in the loop with clear, concise and measurable results and reports.