While traditional marketing strategies have always worked for local companies and businesses such as bus stop advertisements and/or local fliers in shared community spaces, it cannot be denied that in terms of relevancy, they are no longer the only effective marketing campaigns out there.
Yes, while people still do go out on a regular basis so the visibility that traditional marketing creates still helps — the truth of the matter is, most of the time, people spend longer hours on their phones and devices. For dentists, this means that getting the word out there regarding their dental practice can now be done online.
The best place to do it? Social media sites, specifically, Facebook.
Why Facebook Ads Matter for Dentists
Knowing the influence that these platforms have, different social media sites have created ways for sponsored ad content to be displayed within their app.
Displaying sponsored content on Facebook is highly customisable for businesses, making it a viable option for you even if your target reach is within your local community.
Targeted Advertising
Facebook Ads let you customise your options, making your ads visible to certain groups of people based on their age, location, interests, and actions. This way, you can display your ads to those who are more likely to be interested in your dental services.
For instance, you can target adults living within 10 miles of your practice who have shown an interest in dental care. This accuracy helps you use your marketing budget more effectively.
Cost-Effective Marketing
If you’re a dental practice who is new to the business, then it is perfectly understandable that your funds are more focused on your operations than your marketing.
Luckily, Facebook Ads are cheaper than traditional ads like those in newspapers or on TV. You can decide how much to spend and change it as needed, whether it’s a few dollars a day or a bigger campaign.
Measurable Results
Facebook Ads offer detailed stats, letting you monitor your campaign’s progress instantly!
You can view numbers like how many people see your ads, interact with them, and take action. This information shows you what is effective and what isn’t, helping you improve your approach for better outcomes.
How to Create Effective Facebook Ads?
Crafting Compelling Ad Copy
Your ad copy should be clear, concise, and compelling. Highlight the unique aspects of your practice, such as state-of-the-art equipment, experienced staff, or special offers. Use a friendly and professional tone to build trust with potential patients.
Using High-Quality Visuals
High-quality images and videos can make your ads stand out. Showcase your clinic, staff, and satisfied patients (with their permission). Visuals that highlight a clean, welcoming environment and happy patients can encourage people to choose your practice.
Types of Facebook Ads Suitable for Dentists
Lead Generation Ads
Potential patients should be able to see your Facebook Ads!
Lead generation ads let people fill out a contact form on Facebook itself. It’s a great way to collect possible patient details without them needing to go to another website. You can then reach out to these leads to set up appointments or give them more details about what you offer.
Video Ads
Engage your target audience with videos!
Video ads are interesting and can show off what you offer well. Make short videos that introduce your business, share patient reviews, or explain dental treatments. Videos can grab attention and give useful info in an easy-to-understand way.
Carousel Ads
Have you ever heard of carousel advertising?
Carousel ads allow you to display lots of pictures or videos in one ad. They’re great for showing different parts of your business. For instance, you can use one picture for teeth whitening, another for braces, and another for regular dental care.
With digital marketing, you no longer have to spend your time and resources setting up physical advertisements within your community with the hopes of the right people seeing it. By creating effective Facebook Ads, you make sure that they see it — and that they are enticed to click and engage with your services.
Make sure your dental practice is adaptable and built for success by getting with the times and going online now!
Ready to Create Your Own Facebook Ads?
Establishing your Dental Practice’s online presence is the first step towards going digital and reaching your target audience. Luckily, we are in the business of making sure our tailored marketing solutions are completely in line with the dental industry.
If you’re ready to take that next step with your practice, book a call with us here and let’s get started on building your success!
