When creating online marketing campaigns, it is best to take a step back to see what content is most effective — so that you won’t be wasting time and money on creating ads that won’t be able to capture the attention of your audience.
When creating your google ads, the best way to do this is to set your goals.
How will you know whether your google ads campaign is successful in reaching your target audience and capturing their attention? By getting high conversion rates — by turning your audience engagements to leads that have the potential to become your patients.
How do we do this?
By creating quality content.
Creating Google Ad Content for High Conversions
When creating your content, make sure that you take note of these factors:
Keyword Research and Selection
Good keyword research is key for an effective Google Ads plan!
To do this, make a list of words and phrases that patients might use to find dental services. Use tools like Google Keyword Planner to find popular keywords that aren’t too hard to compete for. Use a mix of different types of keywords to reach more people without losing relevance.
Compelling Ad Copy and Extensions
Create ads that really connect with what your audience wants and what bothers them!
Show off what makes your dental services special, like modern technology or skilled staff. Use extra features like call buttons, links to your website, and showing your location to make your ads more noticeable and helpful for people interested in your services.
Landing Page Optimisation
Making sure that your website is easy to use is probably one of the most effective factors for turning people who click on your ads into actual appointments.
Make your landing pages load quickly, work well on phones, and have a clear button or message telling people what to do next. Also, make sure that what your ads say matches what’s on your landing pages and give visitors useful info that makes them want to book an appointment.
Monitoring and Optimisation
Keep a close eye on and improve your Google Ads regularly for success.
Look at numbers like how many clicks your ads get, how many turn into customers, and how much it costs to get each customer. Use this data to change your ads, keywords, and who sees them, making your ads work better as time goes on.
Leveraging Ad Extensions
Make your ads better by adding useful extras like extra info about your services, links to specific pages on your website, and showing your location!
These extras give users more ways to interact with your business, making your ads more noticeable and helping you get more customers.
Implementing Conversion Tracking
Make sure you use conversion tracking to see how well your Google Ads are working!
Keep an eye on important things like booking appointments, filling out forms, or calling your business. Use this info to improve who sees your ads, how much you bid, and where your money goes to get the best results from your ads.
Retargeting Strategies
Keep their attention!
Use retargeting methods to bring back people who have been to your website or seen your ads before. Make groups of these people based on what they did, and show them ads that make them want to book appointments or learn more about what you offer.
Analysing Performance and Iterating
Keep checking how well your ads are doing and what the numbers show to find ways to make them better.
Try out different versions of your ads, things on your landing pages, and who you target to see what works best. Use what you learn from the numbers to keep making your Google Ads better and better.
By creating high-quality content and maximising the customisation settings of Google Ads, you’ll be able to create content with high-conversion rates, giving you a steady stream of patients in need of dental services.
Begin your Online PresenceToday!
Establishing your Dental Practice’s online presence is the first step towards going digital and reaching your target audience. By designing your online presence to be reachable to your audience in the most convenient way possible, you are showing them that you value their comfort and preferences.
If you’re ready to take that next step with your practice, book a call with us here and let’s get started on building your success!
