If you are a dentist with your own dental practice, then you know that getting patients and customers is all about putting yourself out there — showing everyone both in and out of your community that you offer quality services and are open for business and eventually getting a steady stream of new patients.
That being said, how can you use local SEO to your advantage?
Understanding Local SEO
Before diving into specific strategies, let’s first understand what local SEO is. Unlike blanket Search Engine Optimisation (SEO), local SEO is all about keeping it within your community.
While your online presence is still visible to everyone in the world with an internet connection who happens to reach your website and social media platforms, local SEO aims to optimise your presence to attract more local customers — people who actually have the chance to avail your product and service offerings.
Effective SEO Tips for your Dental Practice
Optimising Your Website
Your website serves as the digital storefront for your dental practice. To optimise it for local SEO, focus on the following:
Keyword Optimisation
Incorporate relevant keywords such as “dentist in [your city]” or “dental services near me” throughout your website content.
Localised Content
Create content that is tailored to your local audience, such as blog posts about dental care tips specific to your city or neighbourhood.
Mobile Optimisation
Ensure that your website is mobile-friendly, as a significant portion of local searches are conducted on mobile devices.
Now that you’re all set with your website, try out a few tools that can help!
Using Google My Business Optimisation
Google My Business (GMB) is a powerful tool for local SEO and is easy to use. You can easily integrate it into your marketing and SEO efforts here. But don’t worry as we’ve got the basics down for you!
Complete Your Profile
Fill out all the information on your GMB profile, including your address, phone number, business hours, and photos of your practice.
Gather Reviews
Encourage satisfied patients to leave positive reviews on your GMB profile, as this can improve your local search rankings.
Don’t be Shy with your Google Posting
Use Google Posts to share updates, promotions, and events happening at your dental practice.
Now, you’ve got the SEO basics and you’ve got the tools to make use of your SEO — so what about the content? In marketing and advertising, the content is what it’s all about. Your campaigns will only ever be as good as how you package your message, how you sell yourself to your target audience! So let’s get right to creating effective content.
Content Marketing for Local SEO
Creating high-quality, relevant content can also improve your local SEO. Consider these content marketing strategies:
Localised Blog Content
Write blog posts that address common dental concerns in your area or highlight local community events.
Video Content
Create informative videos about dental procedures, patient testimonials, or virtual tours of your practice.
Infographics and Video Shorts
Develop visually appealing infographics or easily digestible video shorts on oral health topics relevant to your local audience.
Last but not least, nurture your social media following and your engagements — treat it as if they were your leads, a business always works on nurturing their leads right?
Engaging through social media in the same way helps you with your brand visibility and establishing trust within your community.
Social Media Engagement
Engaging with your local community on social media platforms can boost your local SEO presence. Here’s how:
Share Local Content
Share content related to local events, dental tips, and community initiatives on your social media channels.
Interact with Followers
Respond to comments, messages, and reviews on social media to show that you value patient feedback.
Run Local Ad Campaigns
Consider running targeted ads on platforms like Facebook and Instagram to reach local audiences.
Keep an eye on how well your local SEO is doing by using tools like Google Analytics and Google Search Console. Check things like how many people visit your website, where your keywords rank, and what reviews you’re getting online. This helps you see if your strategies are working and figure out how to make them better.
If you’re a dentist with a dental practice that applies these localised SEO strategies, then you can easily get noticed more online and turn your engagements into conversion. Drawing in more local patients and establishing your credibility in the online world.
Just make sure you are keeping up with your SEO and marketing efforts regularly, checking how well they’re working and changing things up as needed and you’ll surely remain at the top of your local community’s search lists!
Take over your local online searches and secure your dental practice’s longevity.
Ready to Build Your Online Presence?
Getting your dental practice online is the first step in reaching the people you want to reach and in the end, it’s more about just your local SEO. To help dentists such as yourself, we specialise in tailored marketing solutions that fit perfectly with your needs. With our knowledge in the dental industry, we can surely help your practice grow.
If you’re ready to take that next step with your practice, book a call with us here and let’s get started on building your success!
