Are Facebook Ads still a worthwhile investment for your dental practice in 2025, or has their effectiveness declined?
If you’re a dentist or dental clinic owner, you’ve likely wondered if pouring money into Facebook is still as effective as it was. After all, digital marketing trends change so fast that what worked a few years ago might not work now.
The short answer: Yes, dental Facebook ads can still be worth it in 2025, but only if you adapt to the latest data and best practices. Let’s explore what the numbers say and how you can make Facebook ads for your dental clinic pay off.
Key Takeaways
- Facebook remains a valuable platform for dentists in 2025, with over 21 million Australians actively using it each month.
- Most dental leads come from users aged 30 and above, which are prime decision-makers for family dental care.
- The average cost per lead is affordable, especially when considering the long-term value of a new dental patient.
- High-converting Facebook ads in 2025 rely on video content, local targeting, and strong offers like free consults or whitening promos.
- Success with Facebook ads comes from a strong strategy, and not guesswork. So testing, optimisation, and AI tools are essential for results.
The 2025 Facebook Ads Landscape for Dental Clinics
If you think Facebook is already losing its charm in the digital scene, think again. Facebook remains a dominant platform in 2025 not just globally, but for the dental industry specifically.
Despite the rise of TikTok, YouTube Shorts, and Instagram Reels, Facebook still boasts nearly 4 billion active users worldwide, with approximately 21 million Australians using the platform each month.
Looking at it, Facebook still has a massive audience. And with millions of active Australians every month, a large portion of your ideal dental patients are likely in it.
Here’s what recent data tells us:
- Approximately 13.2 million Facebook users in Australia are aged 30 and above — this shows who are the prime decision-makers for family dental care.
- Facebook remains as one of the most popular social media platforms for local business discovery.
- Over 80% of marketers still use Facebook as part of their advertising strategy.
So yes—people are still scrolling, clicking, and booking appointments through Facebook in 2025.
Facebook is Not The Only Contender
While Facebook continues to be a leading platform, it’s not the only game in town to offer growth for dental practices. In goes Instagram, YouTube, and even TikTok, which are also popular among dentists and patients.
This shows that competition in social media is fierce. So, while Facebook ads for dental clinics still offer a huge opportunity, nearly everyone is trying them. Therefore, you need a smart approach to stand out.
In 2025, you cannot simply throw money at Facebook and expect an instant flood of new patients. You need strategy and data-driven tactics, which brings us to the big question:
What does the data say about dental ads on Facebook right now?
The Truth About Dental Facebook Ads ROI
To decide if Facebook ads are worth it for dentists, let’s look at some key performance metrics from recent industry benchmarks. These numbers give insight into how dental ads on Facebook are actually doing in 2024–2025::
- Click-through rate (CTR): Facebook ads for dental clinics tend to have a lower-than-average CTR compared to other industries. This just means that an ad to book an appointment with a dentist is not as enticing as, say, a new gadget or food spot. On average, less than 1% of people who see a dental ad on Facebook will click on it. That’s around 8–9 clicks for every 1,000 views.
- Cost per click (CPC): The good news is that reaching people via Facebook is relatively affordable for dentists. Dentists usually pay between $1.27 to $3.82 per click, depending on whether it’s a traffic or lead generation campaign. However, for our Dental Rank clients, the average dental ads on Facebook CPC is $1 to $2 for a conversion campaign, and $0.50 to $1 for a traffic campaign.
- Conversion rate: This is where Facebook ads shine for dentists. Around 1 in 10 people who click will go on to book, call, or fill out a form. That’s a conversion rate of about 11%, which is one of the highest conversion rates across any industry. In other words, once you do get someone to click your ad, the odds of converting them into a lead or appointment request are surprisingly high.
- Cost per lead: On average, it costs between $30 to $35 to generate a patient lead using Facebook ads. Thinking whether or not this is worth it actually depends on your patient lifetime value. If a typical new patient brings in $600 over their lifetime with your practice, spending $30 to get that patient is a great trade-off.
So, do you think Facebook ads for dental clinics in 2025 are still worth it? If you ask us, we would say yes, especially if each new patient brings in hundreds of dollars in revenue over time.
However, this means you need a smart Facebook ad strategy to get you the best results. To do that, it’s important to set all elements in place, including having engaging content, targeting the right people, and optimising as you go.
What’s Working in Facebook Ads for Dental Clinics in 2025
Gone are the days when you could just slap a “Book Now” button on a stock photo of smiling teeth and expect results. Facebook and Facebook users are evolving and getting savvier. Because of that, the algorithm also demands relevance.
Here’s what does work in 2025, according to what we do for our past and current clients:
1. Video > Static Images
Short, authentic videos of your dental team, patient testimonials (with consent), and behind-the-scenes snippets outperform traditional image ads. They create trust between you and your potential patients. In short, trust can convert strangers into loyal patients.
2. Hyper-Local Targeting
Facebook’s location targeting is still gold for dentists. Focus your ads within a 5- to 10-km radius of your clinic. Try to maximise your captions or headlines with location-based copy, like “Looking for a dentist in [Suburb Name]?”
3. Lead Forms Are Still Powerful
Instant forms within Facebook, especially when paired with an incentive like a free consult or whitening promo, are still generating 30–40% higher conversions than landing pages alone. If you have this promotion up, it’s likely your potential patients will grab it.
4. AI + Automation = Better Results
AI is a powerful tool, and dental practices can benefit from leveraging it effectively.. Maximise Facebook’s AI tools like Advantage+ Campaigns or dynamic creative testing to automate ad variations and improve ad delivery to your best-performing audience segments.
Making Facebook Ads Work for Your Dental Practice in 2025
Facebook ads can still work really well for dentists, but only if you approach them with the right strategy. When this is done the right and smart way, the platform may give you a way to reach more local patients, share helpful content, and bring in steady bookings.
If you’re running ads without seeing results, it might just be a matter of improving your targeting or testing new messages.
Need a hand with dental ads on Facebook?
Dental Rank is here to help dental clinics and professionals achieve better results from Facebook ads without the guesswork.Book a demo with our team to explore how your Facebook ads can work more effectively in 2025.