Whitehorse Dental • Dental Clinic • Blackburn, VIC
Whitehorse Dental worked with Dental Rank to stabilise and improve performance in a mature Google Ads account. This case study outlines how ongoing optimisation, improved campaign structure, and a focus on high-intent dental searches turned Google Ads into a predictable, long-term patient acquisition channel.
Service Provided
Google Ads for Dental Clinics
Industry
General Dentistry
Location
Blackburn, VIC
Results Achieved In
5 Months
The Challenge
Whitehorse Dental had been running Google Ads for an extended period, but performance was inconsistent and cost per new patient booking was higher than ideal. Campaign structure had evolved over time without a clear strategic framework, and high-intent dental searches were not being prioritised as effectively as they could be.
The objective was not a short-term spike, but to turn Google Ads into a stable, predictable acquisition channel through ongoing optimisation.
I’m so glad that I went with Dental Rank. Since signing up with them my new client enquiries
have tripled and I can already see the results from my investment.
Whitehorse Dental
Our Google Ads Strategy
We began by reviewing and refining the existing account structure to better align campaigns with high-intent dental searches. Keywords were prioritised based on booking intent, and ad messaging was improved to better match how patients search for dental services.
Rather than making disruptive changes, optimisation focused on incremental improvements over time, allowing performance to stabilise while efficiency improved.
Through sustained management, Whitehorse Dental generated the following:
Success came from focusing on booking intent, local relevance and continuous optimisation rather than broad exposure.
Let’s chat about your goals and map out the right marketing strategy for your practice.
