Superior Smiles • Dental Clinic • Fremantle, WA
Superior Smiles engaged Dental Rank to improve booking efficiency from Google Ads for general dentistry services. This case study highlights how locally focused, intent-driven campaigns reduced cost per booking while maintaining strong enquiry volume.
Service Provided
Google Ads for General Dentistry
Industry
Dental Clinic
Location
Fremantle, WA
Results Achieved In
6 Months
The Challenge
Superior Smiles needed Google Ads to deliver general dentistry bookings at a cost that supported sustainable growth. Prior campaigns were not tightly focused on high-intent searches, and booking efficiency could be improved.
Our Google Ads Strategy
Campaigns were restructured to prioritise high-intent general dentistry keywords within the local Fremantle area. Ad copy was refined to better align with patient search behaviour, and ongoing optimisation focused on improving efficiency rather than raw volume.
Over a 6-month period, Google Ads delivered the following:
Success came from focusing on booking intent, local relevance and continuous optimisation rather than broad exposure.
Let’s chat about your goals and map out the right marketing strategy for your practice.
