Greenslopes Dental • Dental Clinic • Greenslopes, QLD
Greenslopes Dental worked with Dental Rank to use Meta Ads as a scalable acquisition channel for Invisalign®. This case study highlights how a focused, high-value offer combined with a dedicated conversion funnel generated consistent cosmetic dentistry enquiries at a sustainable cost.
Service Provided
Meta Ads for Invisalign®
Industry
Cosmetic Dentistry / Orthodontics
Location
Greenslopes, QLD
Results Achieved In
6 Months
The Challenge
Before working with Dental Rank, Greenslopes Dental was using a paid social agency that lacked a clear strategy for high-value cosmetic treatments.
Campaigns were unfocused, budgets were spread thinly across general dentistry, and there was no meaningful conversion tracking in place.
Landing pages were not optimised, funnels were unclear, and there was no defined goal for Invisalign® patient acquisition. As a result, Meta Ads were underperforming and difficult to justify as a growth channel.
Our Meta Ads Strategy
We rebuilt the Meta Ads approach specifically around Invisalign®, treating it as a premium service that required a focused strategy. Campaigns were centred on a compelling offer — $2,000 off Invisalign® treatment — designed to generate immediate interest and urgency.
A dedicated landing page was created to capture enquiries, clearly communicate value, and set expectations. Campaigns were supported by a mix of video, carousel, and static creative to showcase Invisalign® outcomes and address common patient concerns.
Once leads were generated, the clinic’s team followed up directly to book consultations, ensuring enquiries were handled efficiently.
Over a 6-month period, the campaign generated the following:
This campaign worked because it treated Invisalign® as a standalone growth opportunity rather than a secondary service. Clear offers, strong creative, and a dedicated funnel allowed Meta Ads to deliver high-intent cosmetic dentistry leads at scale.
Let’s chat about your goals and map out the right marketing strategy for your practice.
