Brunswick Dental Practice • Dental Clinic • Brunswick, VIC
Brunswick Dental Practice engaged Dental Rank to improve lead quality for wisdom teeth removal campaigns on Facebook and Instagram. This case study explains how rebuilding the Meta Ads funnel around treatment intent delivered commercially meaningful leads rather than high-volume, low-quality enquiries.
Service Provided
Meta Ads for Dental Clinics
Industry
Wisdom Teeth / Oral Surgery
Location
Brunswick, VIC
Results Achieved In
3 Months
The Challenge
Before engaging Dental Rank, Brunswick Dental Practice was already running Facebook and Instagram advertising with another agency. While lead volume appeared strong on the surface, the clinic was experiencing a common and costly issue with paid social for dentistry: quantity without quality.
Leads were coming through regularly, but many were poorly qualified, difficult to contact, or had little genuine intent to proceed with treatment. Conversion rates from enquiry to booked consultation were low, and the clinic lacked confidence that Meta Ads were contributing meaningfully to revenue-generating procedures such as wisdom teeth removal.
Without a clear funnel strategy or alignment between ads, landing pages, and patient intent, paid social had become inefficient and frustrating rather than scalable.
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Brunswick Dental Practice
Our Meta Ads Strategy
The first step was to restructure the campaign around intent and clarity, rather than volume alone. We created dedicated landing pages specifically for wisdom teeth removal, ensuring that messaging, expectations, and calls to action were aligned with patients actively researching this procedure.
From there, we rebuilt the Meta Ads campaigns using a combination of Facebook and Instagram formats, including video, static, and carousel creative. Creative testing was used to identify which messaging resonated most strongly with patients seeking wisdom teeth treatment, rather than general dental enquiries.
Audience targeting was refined iteratively, and just as importantly, we worked closely with the clinic to gather real-world feedback on lead quality and conversion outcomes. This feedback loop allowed us to continuously optimise campaigns based not just on cost per lead, but on actual treatment bookings.
Over a 3-month period, the campaign delivered strong, commercially meaningful outcomes.
This campaign succeeded because it focused on patient intent first. By aligning ad creative, targeting, and landing pages around a specific treatment, and continuously refining campaigns based on real booking outcomes, paid social shifted from a vanity metric exercise into a predictable acquisition channel for high-value dental procedures.
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