case study

Google Ads for Dental Clinics

Account Restructure and Conversion Tracking

Brunswick Dental Practice • Dental Clinic • Brunswick, VIC

New Patient Enquiries
0
per Enquiry
$ 0

Overview / Snapshot

Brunswick Dental Practice partnered with Dental Rank after experiencing poor campaign structure and unreliable conversion tracking with a previous agency. This case study demonstrates how rebuilding the account with clear structure and accurate tracking restored Google Ads as a measurable and scalable acquisition channel.

Service Provided
Google Ads for Dental Practices

Industry
General Dentistry

Location
Brunswick, VIC

Results Achieved In
4 Months

The Challenge

Poor Structure and Unreliable Tracking

Brunswick Dental Practice came to Dental Rank after working with another agency where campaign structure was inefficient and conversion tracking was incomplete. Without reliable data, optimisation and scaling were difficult.

Client Testimonial

Great experience with Dental Rank. They understand dental marketing, communicate well,
and deliver real results. Professional, responsive, and easy to work with. Highly recommend.

Dr Mahmoud Metwally

Brunswick Dental Practice

Our Google Ads Strategy

Rebuild for Clarity and Performance

We rebuilt the Google Ads account with clear campaign separation by service, allocated budgets strategically, and implemented proper conversion tracking to ensure all meaningful enquiries were captured.

With clean data in place, ongoing optimisation focused on improving lead quality and cost efficiency.

The Results:
Measurable Improvement in Enquiry Quality

Over 4 months, the practice generated the following:

110 New Patient Enquiries

Average cost of
$33.44 per enquiry

Why This Google Ads Strategy Worked

This campaign succeeded because it prioritised structure, accurate data and intent-driven optimisation.

Testimonials

What our awesome
customers say

Ready to get started?

Let’s chat about your goals and map out the right marketing strategy for your practice.