*Our results are real, our client’s names are not – for their privacy.
See how we were able to achieve these results for Positive Results Dental Clinic just by refining their strategies!
Once, Positive Results Dental Clinic was having challenges in acquiring and retaining patients to their clinic. With the help of our team to point their marketing efforts in the right direction, we were able to appeal to more patients to come their way! Take a look at how we geared Positive Results Dental Clinic to get its consultation numbers using the power of digital marketing!
Like many dental clinics, Positive Results Dental Clinic was struggling to grow its consultations due to outdated digital marketing tactics and a lack of targeted strategies. Their challenges were similar to many practices:
Although Positive Results Dental Clinic had an existing online presence, they were struggling to engage with their local audience effectively. The clinic’s website was outdated, lacked key user-friendly features, and did not provide a seamless experience for booking consultations, causing them to lose potential patients.
While Facebook and Google ads were already in place, the clinic was tracking the wrong conversion metrics where they only focused on button clicks and page views rather than actual booked consultations. This led to wasted ad spend and confusion about which strategies were truly driving patient acquisition.
The clinic lacked relevant and engaging content that could connect with potential patients. Their blog and social media efforts were sporadic and did not provide valuable information about dental services or procedures, which limited their ability to build trust with prospective patients.
Their website wasn’t optimised for search engines, leading to poor visibility in search results. This meant fewer people in their local area were finding them when searching for dental services online.
To overcome these challenges, Dental Rank developed a targeted approach that improved Positive Results Dental Clinic’s online presence and focused on tracking the right metrics to drive growth.
We completely redesigned the clinic’s website to make it modern, mobile-friendly and optimised for user experience. The new website featured an easy-to-navigate layout, clear service information, and an integrated booking system. This improved the clinic’s ability to convert visitors into consultations by providing a seamless experience.
Dental Rank shifted the focus of the clinic’s ad campaigns to target consultations rather than surface-level metrics like clicks. By tracking the number of actual bookings, we were able to allocate ad spend more effectively, reaching the right audience with high-intent to book. This dramatically reduced the cost per consultation to just $18.51.
We implemented a content plan that focused on educational and engaging material, such as blog posts about common dental treatments, patient testimonials, and informative guides on oral health. This helped build trust with potential patients and positioned Positive Results Dental Clinic as a knowledgeable and approachable healthcare provider.
Our team optimised the website for local SEO, ensuring that Positive Results Dental Clinic ranked higher for dental-related searches in their area. By incorporating relevant keywords and improving site structure, we boosted organic traffic, which led to an increase in consultations.
*We have permission to share these statistics with you, but respect our client’s privacy.
Are you ready to grow your dental clinic like Positive Results Dental Clinic? Dental Rank is here to help you reach new heights in patient acquisition!
Let us craft a tailored digital marketing strategy that fits your clinic’s unique needs. From optimising your website to managing ad campaigns, we’ll ensure you connect with the right patients and drive long-term growth.
Let’s create a healthy future for your clinic together!
