In the world of social media where catchy and concise content remains supreme, effective advertisements and marketing campaigns have learned to adapt. As we scroll through different social media platforms, we often move past those that don’t immediately catch our eyes — which is why visuals have become one of the most important parts of an effective marketing campaign.
What do we mean by this? In platforms such as Instagram, the goal to attract the audience’s attention is to create visuals with short copies. How can you do this? By showing quality services and/or products immediately.
And honestly, what works better than showing the direct effect of your product or service? This is where Instagram ads come in—the trend of showing before-and-after Instagram ads is slowly starting to gain traction and, for all the right reasons.
In our blog, we’ll show you how it’s done!
The Power of Visuals in Dental Marketing
Before we go into making impressive before-and-after pictures, let’s talk about why pictures are so important in dental advertising in the first place.
In Instagram, pictures can really catch people’s attention and show information better than just words. For dental work, before-and-after pictures prove how good you are and what changes you can make for your patients.
Choosing the Right Cases
To make great before-and-after pictures, start by picking the best cases to show — your finest work!
Choose procedures that make big changes and look really good. Some examples are teeth whitening, braces, veneers, and smile makeovers. When you show these changes, it can catch the eye of people looking at Instagram.
Capturing High-Quality Images
After you find good cases, it’s important to take really good pictures. In social media, high-quality images get the trust and attention of the audience.
To do this, get a good camera or ask a professional photographer to help you. Make sure the pictures are clear, sharp, and show the right colours. Think about how you light the scene, the angles you use, and how you arrange everything to show off the dental work well.
Before-and-After Presentation
When you share before-and-after pictures on Instagram, think about how you arrange them for the most impact.
Try using a side-by-side or swipeable format so people can easily compare the start to the finish. Write short captions that point out the important parts of the change and encourage people to comment or react.
Emphasising Patient Stories
Every before-and-after picture comes with a person’s story, and it is important to know how to tell that story properly.
Make your content more personal by sharing short stories or comments from patients with the pictures. Talk about what the patient wanted, how they got treated, and if they liked the results. Sharing real stories makes your marketing more meaningful and helps people trust you.
Compliance and Privacy
When you display patient pictures, make sure you follow the rules and privacy laws — valuing their privacy should be your top priority, even in your marketing campaigns.
With Dental Rank, you can be assured that we abide by Australian Health Practitioner Regulation Agency (AHPRA) rules and regulations on advertising dental services and practices, making sure that all our services are compliant with applicable AHPRA guidelines.
Get permission from patients to use their pictures for marketing, and don’t share any personal details without their consent. Keeping patient info private is really important for being professional and trustworthy.
Optimising for Instagram
To make sure lots of people see and like your before-and-after pictures on Instagram, make them work well on Instagram.
Use hashtags that fit dentistry, cosmetic dentistry, and the treatments you’re showing to get more views. Try posting at different times and how often you post to figure out when most people who’d like your stuff are online.
Engaging with Your Audience
Finally, engage and connect with your target market!
Make sure to talk with your followers by answering comments, replying to questions, and getting them to chat with you. Ask them to share what they think, ask anything they want, and show interest in making appointments. When you connect with people on Instagram, they trust you more and might tell others about you, leading to more patients and recommendations.
Let’s Create the Perfect Advertisement for You!
In the end, as long as you show how good you are and share great visual content, regardless of how much competition there is, especially in social media, you can be sure that you’ll still be able to get more new patients, make your brand look good, and grow your dental business online.
Establishing your Dental Practice’s online presence is the first step towards going digital and reaching your target audience. With this, let us help you create the perfect advertisement to show your quality services and engage your audience!
If you’re ready to take that next step with your practice, book a call with us here and let’s get started on building your success!
